Clear answers about AI visibility.
What AI Brand Lens measures, how to interpret the results, what the free snapshot includes, and where the limits are.
Section 01
Understanding AI visibility
What is AI visibility?
AI visibility describes whether and how a brand appears in AI-generated answers. Useful measurement goes beyond a mention: it includes recommendation position, competitors, citations, description accuracy, and differences between providers.
Is an AI visibility result a permanent ranking?
No. AI answers can change with the question, provider, model, available web evidence, location, and time. A result is a timestamped observation. Repeated measurement is more useful than treating one answer as a permanent rank.
Why can two AI providers give different answers?
Providers use different models, retrieval systems, indexes, instructions, and source-selection methods. Disagreement is meaningful evidence: it shows whether a result is widespread or isolated to one provider.
Can AI Brand Lens guarantee that an AI system will recommend or cite me?
No. No outside platform can guarantee a mention, recommendation, ranking, or citation from an independent AI provider. AI Brand Lens measures what providers return and helps teams identify evidence gaps worth investigating.
Section 02
Scans, scoring, and evidence
Which AI providers does AI Brand Lens monitor?
Paid monitoring is designed for major AI answer providers, including ChatGPT, Gemini, Claude, and xAI where supported by the selected plan and current provider availability. The free snapshot intentionally compares only ChatGPT and Gemini.
How is visibility measured?
For each completed provider response, AI Brand Lens records whether the tracked brand appears, its recommendation position when available, competitors, citations, and evaluation confidence. Aggregate visibility summarizes completed response-level observations; the underlying answers remain available for inspection.
What does confidence mean?
Confidence describes the strength of the available measurement, not the quality of the brand. It considers factors such as completed provider coverage, agreement between providers, and the strength of the observed mention signal. Low confidence can reflect missing responses or disagreement rather than poor visibility.
Does AI Brand Lens preserve the original AI answers?
Yes. Evidence-first reporting depends on retaining the original provider response, question, provider and model context, timestamps, and available citations so a score or conclusion can be reviewed.
How often should a brand be monitored?
The right schedule depends on the market and decision. A baseline is useful immediately; recurring monitoring is useful when you need to see whether visibility changes after content updates, market events, provider changes, or competitor movement.
Section 03
Accounts, data, and plans
What does the free AI Visibility Snapshot include?
It asks ChatGPT and Gemini the same buyer-style question, shows whether the submitted business appears, preserves the returned answers, surfaces competitors, and creates a shareable snapshot. It is a limited point-in-time sample rather than a complete monitoring program.
What information does AI Brand Lens collect?
The service processes account and workspace information, brand details and monitoring questions you submit, provider responses, public web evidence, product activity, and billing or consent records needed to operate the service. The Privacy Policy explains the categories and purposes in detail.
Can agencies or teams manage more than one brand?
Yes. Workspace plans and add-ons can support multiple users, brands, and monitoring questions. Capacity depends on the selected plan and configuration.
Can I cancel a paid subscription?
Yes. Subscriptions can be canceled through the available billing controls. Unless another written agreement applies, access continues through the current paid period and cancellation stops the next renewal.
Are AI responses professional advice?
No. Provider answers and AI Brand Lens analysis are informational and can contain mistakes. Material business, legal, financial, medical, or other important decisions should be verified against appropriate original sources and qualified professionals.